New Zealand is home to a unique and vibrant indigenous culture—the Māori people. They are not just a historical part of the country but an essential part of its present and future. In 2025, understanding the percentage of Māori in New Zealand is more than a number—it tells a story about identity, culture, language, and politics.
Māori Population in New Zealand – Quick Snapshot
As of 2025, approximately 17.4% of New Zealand’s population identifies as Māori.
This percentage is based on estimates from Stats NZ and projected population trends.
In raw numbers, that’s over 900,000 people who identify as Māori, either fully or partially.
Historical Population Trends
In the early 20th century, the Māori population had declined drastically due to disease, war, and colonial disruption.
However, since the 1950s, Māori birth rates began to climb, and so did their share of the total population.
From 7% in 1951, Māori numbers rose steadily to 15% by 2013 and now hover around 17.4% in 2025.
What Does “Māori” Mean in Census Data?
In official census data, someone is counted as Māori if they identify as being of Māori descent.
This includes those who are part Māori as well as full Māori.
New Zealand allows people to identify with multiple ethnic groups, so the percentage can include overlap.
This is why the number of Māori-identifying people can be higher than those who solely identify as Māori.
Māori vs Non-Māori: Ethnic Composition of New Zealand
Here’s a look at the broader ethnic breakdown in 2025:
- European/Pākehā – 65%
- Māori – 17.4%
- Pacific Peoples – 8.1%
- Asian (incl. Chinese, Indian, Filipino) – 15.7%
- Middle Eastern, Latin American, African (MELAA) – 2.5%
- Other ethnicities – 1.3%
Many New Zealanders identify with more than one group.
Where Do Most Māori People Live?
Over 80% of Māori live in the North Island, especially in regions like:
- Auckland – Largest urban Māori population
- Waikato – Strong iwi presence
- Bay of Plenty – High Māori percentage
- Northland – Deep historical roots
- Gisborne – One of the highest Māori population ratios
In the South Island, Māori population percentages are lower but steadily increasing.
Urban vs Rural Māori Population
In the past, most Māori lived in rural tribal areas.
Today, around 84% of Māori live in urban areas.
This shift started during the 1950s to 1980s due to urban migration in search of work and education.
Māori Language (Te Reo Māori) Speakers
While 17.4% of New Zealanders identify as Māori, the percentage of fluent Māori speakers is lower.
In 2025, about 22% of Māori people speak Te Reo Māori well enough to hold a conversation.
Among the general population, only 4–5% speak the language fluently.
Efforts to promote Māori language in schools and media have helped increase awareness and use.
Māori Youth Population
The Māori population is significantly younger than the non-Māori population.
About 33% of Māori are under the age of 15, compared to just 18% of the total NZ population.
This has long-term implications for education, workforce development, and cultural preservation.
Health Disparities and Statistics
Māori face higher health risks compared to non-Māori New Zealanders.
- Life expectancy is 7 years lower
- Higher rates of diabetes and heart disease
- Mental health challenges and access disparities
This gap is a major issue in public policy and healthcare planning.
Māori in Education
Māori students make up around 24% of all school enrollments in New Zealand.
There’s been a rise in Kura Kaupapa Māori (Māori-language immersion schools) which aim to educate Māori children in a culturally relevant way.
Still, achievement gaps remain, especially at tertiary levels.
Māori in Government & Leadership
Māori representation in politics is a crucial topic.
There are seven dedicated Māori electorates in New Zealand’s Parliament.
As of 2025, approximately 20% of MPs are of Māori descent, higher than their population percentage.
Several major government policies now require Treaty of Waitangi alignment and Māori consultation.
Percentage of Māori in Prisons
Unfortunately, Māori are overrepresented in the criminal justice system.
As of 2025:
- Over 52% of the prison population is Māori
- Māori make up only 17.4% of the general population
This imbalance reflects systemic issues and ongoing discrimination.
Māori Culture in Modern New Zealand
Māori influence can be seen across all areas of New Zealand society:
- Haka performed at All Blacks rugby games
- Whānau and iwi used in government language
- Marae as community hubs
- Matariki (Māori New Year) now a public holiday
This cultural visibility reflects growing efforts toward biculturalism and reconciliation.
Māori Land and Treaty Rights
The Treaty of Waitangi, signed in 1840, forms the basis of Māori–Crown relations.
Ongoing Treaty settlements address historical land confiscations and injustices.
Many iwi now have significant assets, land, and businesses as part of these agreements.
Māori Employment and Income
Māori tend to earn less on average than non-Māori.
However, entrepreneurship and iwi-led economic development have been growing since the 2000s.
Sectors with high Māori employment include:
- Construction
- Healthcare
- Education
- Forestry
- Agriculture
Challenges Facing the Māori Population
Despite growth and increased recognition, Māori still face barriers:
- Health inequality
- Lower income levels
- Underrepresentation in leadership roles
- Higher crime victimization rates
- Cultural disconnection for urban youth
Addressing these requires systemic reforms and investment in Māori-led initiatives.
Population Forecast: Māori in 2030
By 2030, it’s projected that Māori could make up 18–19% of New Zealand’s population.
This growth will continue to shape national identity, education, politics, and culture.
Māori in Global Spotlight
The world increasingly sees New Zealand through the lens of its indigenous identity.
International visitors recognize:
- Māori carvings and symbols
- Language integration in public signage
- Cultural protocols in diplomacy and events
This visibility boosts Māori pride and global recognition.
Māori Diaspora
Many Māori now live abroad, particularly in Australia, the UK, and the US.
The Māori diaspora faces the challenge of staying connected to culture, land, and language.
Digital marae, social media, and community groups help bridge that gap.
FAQs About Māori Population in New Zealand
Q: What percentage of New Zealanders are Māori in 2025?
A: Around 17.4% of the population.
Q: Is the Māori population increasing?
Yes, due to high birth rates and cultural resurgence.
Q: Do all Māori speak Te Reo?
No, but about 22% of Māori are fluent speakers.
Q: Which city has the highest Māori population?
Auckland, followed by Hamilton and Rotorua.
Q: Are Māori indigenous?
Yes. Māori are the tangata whenua (people of the land) of New Zealand.
Final Thoughts
The percentage of Māori in New Zealand is more than a statistic—it’s a symbol of resilience, revival, and recognition.
From ancient voyaging traditions to TikTok activism, Māori people are redefining their future every day.
As Aotearoa evolves, Māori identity remains central to its national character—rich in heritage, proud in voice, and powerful in presence.
